April 16, 2024

Thinking Beyond the Transcript: 6 Benefits of Using for Video Meetings can produce reliable transcriptions. But as a voice collaboration platform, it offers many high-level use cases, especially for video meetings.

Thinking Beyond the Transcript: 6 Benefits of Using for Video Meetings

Because offers transcription, users tend to focus on this basic feature, which works like those of other transcription tools. The user uploads the video file of a remote or in-person meeting, and they geta reliable and accurate transcript that they can refer to as needed.

But is not just a transcription tool - it is a voice collaboration platform. As such, it has high-level features that other competing products do not have, particularly with video. Users who want to maximize how video is leveraged for their organization should learn from these examples.

Get the major themes of a discussion

In meetings, participants can often lose the forest for the trees, focusing on the details at the cost of losing the bigger picture. For example, a marketing team brainstorming new names for a new product will suggest studies, all of which are quickly rejected. Little did they know that the perfect brand name is hidden right there in the meeting, in a word choice they all commonly use to describe the product. can help teams identify these major themes through a topic word cloud, which is a feature of the analytics module. This feature will produce a list of the most frequently used words in each meeting. The topic word cloud will be useful for a variety of use cases, including everything from coming up with product names to identifying an organization’s values.

Source: Pexels

Get absent colleagues up to speed

A few years ago, if an employee missed a meeting, he was out of luck. If a colleague did not take minutes, he would have to bother another colleague. This task wastes the time of both employees. With the advent of automated transcripts, absent colleagues would instead go through this documentation, which is still less than ideal. Imagine reading through the transcript of a two-hour meeting! offers a better solution. In addition to producing transcripts of meetings, it also automatically produces a high-level summary. Colleagues who missed a meeting for whatever reason - be they on sick leave, vacation, or out on official business - can read the summary in less than five minutes and be ready to pitch in.

Source: Pexels

Get real insight into how employees feel

While they say a picture can tell a thousand words, this idiom is not always true when it comes to video meetings. Colleagues may conceal how they truly feel about a business matter, such as a new product strategy or HR program, out of a sense of decorum. No one wants to rock the boat, after all. They thus stay silent and poker-faced on-screen or in-person.

Because most employees are heavy users of social media, they may feel more comfortable giving feedback via likes (i.e. a thumb’s up) and dislikes (i.e. a thumb’s down). Such collaboration reactions are also a feature in, so businesses can get a relatively reliable picture of how their employees feel toward certain discussions.

Source: Pexels

Encourage employees to speak up beyond the meeting

Some employees may hold back at meetings. In a remote setting, some employees may be shy about background noise in their home, or unable to recognize cues on when they can jump in to contribute. For in-person meetings, some employees may simply be shy, a tendency exacerbated by the remoteness of the pandemic.

In most cases, these employees would simply go unheard. On, in contrast, they can be encouraged to speak up via the team interaction insights feature. This feature tracks the files with the most comments and highlights. Because people tend to perform better when they know they are being observed - this is known as the Hawthorne effect - they will more likely engage with documents and finally provide their insights.

Source: Pexels

Create stakeholder-facing content

Most companies adopt to improve their internal operations. Because of this original purpose, they may overlook how the platform can be used as a source for stakeholder-facing content. To this end, is a safe and secure repository of all multimedia content, including not only audio but video.  

Having a library of all your content can be a gold-mine for content. For example, a start-up may create a time-lapse of their meetings over time to show how their company has grown. A CEO may produce a highlight reel of his monthly town halls to showcase his leadership and extemporaneous speaking abilities. A company may generate a montage of its events to showcase the variety of its programming for its employer branding. The content creation options are endless, when a business has on-demand access to its video files.

Source: Pexels

Transcript search

Every worker has had that feeling: We know there is something relevant to us in a meeting, but we can only remember one or two passing details. It would of course be a waste of time to review an entire transcript in search of this one relevant portion.

To solve this problem, offers users the ability to search a transcript using keywords to locate exactly what they are looking for. Employees can even filter by date and team to refine their search as needed. With this feature, the employee can now easily find details of the task assigned to him, while the HR manager can learn more about the topic mentioned during the latest learning and development session. In effect, provides a powerful search engine for all of your organization’s collaborations.

Source: Pexels

The transcript as a jumping off point

While voice collaboration platforms like trace their roots to transcription, these platforms can do so much more. Harnessing an organization’s videos, can provide insight into the major themes of a discussion, encourage post-meeting participation through data analytics, serve as the source for stakeholder-facing content, and so much more.

For these use cases to be possible, businesses must buy into this idea: Voice collaboration platforms are the information clearinghouse of their organization, facilitating the exchange of ideas, information, and insight. Organizations that internalize this idea will transform how effectively their company collaborates.

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